Posted by : trraju on Feb 08, 2006 - 05:02 PM General

Dell has discontinued its line of hard drive-based mp3 players and instead will focus on its DJ Ditty Flash-based music players, a company spokesperson has confirmed to vnunet.com.
"We are streamlining our product portfolio," said Liem Nguyen, a spokesman for Dell's consumer business.How to know if my system communicate with ITS ? (Groups)
Dell has been selling its Pocket DJ hard drive-based music players with capacities of 5, 20 and 30Gb. The devices were first introduced in 2003. Late last year the company introduced its line DJ Ditty Flash-based portable music players in the US which feature 512Mb of memory and is sold for $99. The hard drive-based music player business is dominated by Apple's iPod and Dell had only a limited market share. But Nguyen said that the decision to discontinue the Pocket DJ is unrelated to Apple's stranglehold.
"It wasn't really about competing against any competitor," he said. He said that instead the decision was driven by customer demand.
The market for Flash-based media players offers more space to compete than the hard drive space because Apple's iPod nano and mini have less share in the segment. Flash memory also offers more flexibility in the design of the player and allows for more rugged devices.Dell plans to keep selling hard drive-based players from Creative on its website.
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