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HP steps up gaming push
Posted by: trraju on Apr 08, 2007 - 02:03 AM
Hardware
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In an attempt to build out its gaming business, HP is expanding its line of gaming PCs and is developing a series of new gaming concepts.
At a company event on Wednesday in San Francisco, the company showed off new mobile gaming platforms, as well as PC-controlled projection systems and a touch-screen system built into a table. HP said that the prototype products typify its strategy to explore new avenues in gaming, along with improving the ways existing games are developed and presented.
One such product was "Misto," a home computing device that looks like a coffee table with a built-in touch screen. Misto would be marketed as a gaming platform for families and social gatherings. Users sitting around the table are able to view photos and movies or play touch-screen games.
Showcasing another product that came out of HP Labs, the company demonstrated "Mscape," a mobile platform that uses multiple sensors to trigger events on a mobile device such as PDAs, cellphones or portable gaming consoles.
Mscape's sensors will be scattered throughout a large area. As gamers approach the sensors, they trigger an event in the game. A sensor for instance could function as a bonus object that provides additional power, or serve as an obstacle or activate a puzzle that the gamer has to solve.
"We want our kids to get off of the couch. We want to get them into a more physical gaming experience," explained Rahul Sood, chief technology offer of HP's global gaming business unit and personal systems group.
A third HP Labs project that the company said would appeal to gamers links up two or more low cost projects to create high quality image from a regular PC. This Pluribus system supports anything from high-end business projectors to tiny micro projector systems to produce a high-quality screen with a minimal amount of setup and calibration.
In addition to projects headed up by the HP Labs research organisation, HP is also looking to expand its gaming pressense by building out its line of gaming PCs.
The firm last year acquired Voodoo, a maker of high-end gaming PCs, and HP always has sold its consumer PCs to casual gamers.
The company now plans to introduce line of mid-range gaming PCs under the Voodoo brand. These new systems will cater towards gamers requiring better performance than HP's consumer machines but lack the money for a high-performance Voodoo system that retail at up to $10,000.
While HP stressed that it is determined to grow in the gaming space, it won't enter into the highly competitive market of gaming consoles, said HP's chief strategy and technology officer Shane Robison.
PC maker seeks to expand Voodoo business through new platforms
Shaun Nichols in San Francisco, vnunet.com
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